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The growth in online Black Friday shopping also extends to social media platforms. According to Adobe, social media platforms like Facebook, Instagram, and Snapchat are influencing online Black Friday spending as consumers discover products through these platforms and make their purchases seamlessly.
One interesting trend in this year’s Black Friday shopping is the early start to holiday shopping. Adobe reported that online sales in November have already reached $71.6 billion, up 37% from the same period last year. This demonstrates that consumers are taking advantage of early holiday promotions and completing their holiday shopping earlier this year.
In terms of popular items being purchased on Black Friday, electronics continue to be top sellers. Adobe reported that televisions, laptops, and video game consoles are among the most popular electronics being purchased online. This trend is not surprising given that technology and electronics are always top sellers during the holiday season.
Additionally, the emphasis on health and wellness seems to be reflected in the popularity of air fryers and cosmetics and skin care sets. Consumers are investing in products that promote well-being and self-care, a trend that has gained momentum during the pandemic.
The increase in online Black Friday shopping can also be attributed to the shift in consumer behavior brought about by the pandemic. With more people working from home and spending increased time online, it is no surprise that online shopping has become the preferred method for many consumers.
Retailers have also played a significant role in driving online Black Friday sales. Many retailers have extended their Black Friday promotions to include Cyber Monday, creating a longer shopping window for consumers to take advantage of discounts and deals.
Overall, the increase in online Black Friday sales this year demonstrates the resilience and adaptability of consumers in the face of changing shopping habits and economic uncertainty. As individuals continue to prioritize safety and convenience, online shopping is likely to remain a popular choice for holiday shopping in the years to come.
